NEW POSTER: ALIENS

CRAZY 4 CULT: BACK IN LA

Gallery1988's most anticipated annual art show, Crazy 4 Cult, is back in LA this year for it's 8th installment. I've had the pleasure of contributing to the last two shows, both in New York. It's their biggest show each year, and it's awesome to be in the lineup as a regular!

PAST C4C CONTRIBUTIONS

Army of Darkness and Clerks. Both way up there on my list of favs. For this year, I wanted to continue to design a poster that incorporated the movie in a clever way (like Ash on a playing card and Jay an Silent Bob reenacting American Gothic). 

I decided to do something a little different and create a poster that could be used inside the universe of the movie. Aliens is a perfect Scifi Action movie (with some horror elements) that I have always been a huge fan of. For this kind of cheeky, meta poster, Aliens was perfect with all it's catch phrases, cool weapons, xenomorphs, and mostly because the Colonial Marines are just ultimate badasses!

 

SKETCHES

As usual, the design process started with loose sketches. I wanted the design to fit in with the 80s vision of the future, so that meant 45 degree angles! Notched out corners on everything! The content I decided to include consisted of weapons, xeno life-cycle, and xeno physiology. This poster is intended to resemble something that Weyland-Yutani would pass out to the Colonial Marines as preparation for their mission. After all, it was a little more to handle than your average bug hunt.


RESEARCH

A lot went into making sure the details were as accurate as possible. The guns had to be exact, the xeno had to be anatomically correct, and the language had to be on point. So I pulled images from xenopedia (yes that's a real thing) and I watched the movie like 8 times. Seriously, the art direction and practical effects make this movie incredible. Lots of inspiration to pull from.

 

DESIGN

Here are a few shots of the process. I went from sketches to wireframes, then I just started filling in the shapes one by one. I experimented with different color combos, but the original was the best—gotta love that slimy green!

process_1.png

 

THE FINAL DESIGN

The process was a labor of love. Those damn guns took forever to make, and even longer to prep for print. Totally worth it, though. The final design was full of fun movie references and garish color and cool-ass aliens. This is definitely an example of me designing something that I would personally hang up. Click on the final design to see it bigger.

The movie is non-stop iconic quotes, sweet futuristic technology, killer weapons, and creepy alien fun! I wanted to make sure my design captured that.

 

PRINTING

Once again, Mama's Sauce destroyed the printing process for this one. Game over man, game over. Check out the detail shots below.

 

THE PRINTED PIECE

I have very limited quantities of these. The ones in the shop are my Artist Proofs, so get them while you can!

Posted on December 19, 2014 and filed under new work.

NEW WORK: FOOD A'FAIRE

The Grand Rapids Downtown Market has quite an impressive food education program. It was created to offer culinary and nutrition education, entrepreneur opportunities, a place for local food production and greenhouse growing, all centered around the goal of creating a healthy community lifestyle. They do this seven days a week, 365 days a year. And, with the ability to offer scholarships, they do it for everyone.

To continue offering such a robust program, the Market decided to involve the community by throwing a fundraiser. It was a wild night of great food, crazy entertainment, and a lot of generosity. It was incredible to see so many people support the program through donations, bidding on auction items, selling tickets for the event, and being overall champions of the Market, food education, and the community of Grand Rapids.

That being said, I got to brand everything!

LOGO

Naturally, food played a big part in the branding and event planning. The visuals, however, were inspired by vintage French circus elements.

VARIATIONS AND ICONS

PRINTED MATERIALS

There were a few moving parts involved in this project, and all had to look consistent and fun. Through a combination of in-house printing and a few offset pieces, it all came together as a cohesive set! French Paper's Midnight Blue and Fuse Green served as color inspiration, and was even used as the sponsorship booklet cover and belly band! Other items included: Promotional coasters, drink tickets, event tickets, invitation mailer, event program, and thank you gift!

EVENT WEBSITE

The event website needed to explain the cause we were raising funds for, describe the agenda for the night, link to our generous sponsors, show all silent auction items, and of course, sell tickets! I kept it pretty simple so we could highlight the sponsors and a few infographics to illustrate the issue.

EVENT PHOTOGRAPHY

The entertainment included monkey butlers, accordion players, confetti canons, wine bikes, strolling table ladies, and swan processions! There were over 30 different types of small bites created by the education department's in-house instructor/chef such as crab cups, fried polenta, mini crepe bowls with duck Duck à l'orange, bruschetta, macaroons, lemon curd tarts, and many more.

Posted on October 22, 2014 .