Almost forgot about this rejected branding project from last year. We eventually went in another direction (and name), but I really liked this solution. It was a bit of a departure from my usual style. I hated the name at first, but it really grew on me (pun intended) once I spent some time working through the branding process. This particular case study definitely made me go out of my comfort zone and showed me the importance of solving problems with an open mind.
